Samsung UE98DU9000 98 inch Crystal UHD 4K HDR LED Smart TV

Samsung UE98DU9000 98" Crystal UHD 4K HDR LED Smart TV

Motion Xcelerator 120Hz

Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

Supersize Picture Enhancer

Our intelligent 4K processor boosts sharpness, deepens blacks and upscales* your content for immersive picture quality on your large screen.

Object Tracking Sound Lite

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

PurColour

Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Dynamic Crystal Colour

Whether you're bingeing on a boxset or feasting on a blockbuster, you’ll see everything in crystal clear and lifelike colour. Dynamic Crystal Colour delivers rich and vibrant images in over one billion shades – 64 times more than conventional UHD TVs.

Object Tracking Sound Lite

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Gaming Hub

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

HDR powered by HDR10+

HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image. HDR10+ takes this to the next level by adjusting the HDR range scene-by-scene for a more lifelike viewing experience.

Samsung TV Plus

Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.