UE55AU9000 55" Crystal UHD 4K HDR Smart TV

See crystal clear, lifelike colour come to life with Dynamic Crystal Colour
Watch everything you love in crystal clear, lifelike colour. And in over one billion shades — 64 times more than conventional UHD TVs — for rich and vibrant pictures. It's the way to go for picture-perfect viewing.bundance of apps and services to simply enjoy, only on Samsung Smart TV.

Powerful picture processing, stunning 4K clarity with Crystal Processor 4K
Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

Super smooth, crystal-clear gaming with Motion Xcelerator Turbo
Give your gaming a boost with Samsung’s unique dynamic refresh technology. Play on the big screen with a TV that can double the refresh speed and deliver VRR and 120Hz gaming-monitor performance. That means it can keep up with your quick reflexes. It also reduces motion blur and halo effects for super smooth gameplay.

Xcelerate your gaming experience
Let's take a look at the latest gaming technologies designed to help you win more games.

Game changing scenes in their entirety with Super Ultrawide GameView + Game Bar
Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.

Knows when you're ready to play with Auto Low Latency Mode (ALLM)
Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Virtual 3D surround sound that follows the action with Object Tracking Sound Lite (OTS Lite)
Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result. Cinematic, 3D audio that follows the action — all without the need for extra speakers.

Sound perfected for whatever you’re watching with Adaptive Sound
Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.

When less is stunningly more with AirSlim
Experience minimalistic style with an amazingly thin TV that’s been crafted to fit right in. With a stunning clean back, it looks immaculate from every angle.

Banish messy cables with Clean Cable Solution
Banish messy cables from sight for a distraction free viewing experience — without having to worry about cable management.