OLED77B26LA 77 inch 4K OLED Smart TV with Voice Assistants

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  • Manufacturer Guarantee5 years
  • EAN8806091616180
5 Year Guarantee
- LG 4K SELF-LIT OLED for perfect contrast + 100% colour accuracy
- Built for an exceptional sport viewing experience with OLED Motion
- Uncompromised picture quality at any viewing angle
- Dolby Vision IQ for realistic picture + Dolby Atmos for immersive sound
- Smart platform with Netflix, NOW, Disney+ and more

Brilliance in picture
SELF-LIT OLED
True darkness brings the light
LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth.
4 layers of display are seen from above. The backlight disappears and 3 layers come together to make a vibrant picture.


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*Screen images simulated.
α7 Gen 5 AI Processor
Beauty meets brains
The brains behind the beauty. Following deep learning advancements, LG's α7 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.
A man in a basketball court at night spins a basketball on his finger.


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*Screen images simulated.
Infinite Contrast
Dazzling darks, luminous lights
With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.
A scene of a man hiking shown on OLED with infinite contrast.


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*Screen images simulated.
Dynamic Tone Mapping
Punchier picture quality
Dynamic Tone Mapping uses the α7 Gen 5 AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail.
A dull portrait of a young woman appears on the screen, then a curve is depicted over the top and it transforms into a more vibrant image.

Immersive Surround Sound
Hear them coming in on you
The α7 Gen 5 AI Processor up-mixes 2-channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world.
More Information
Manufacturer Lg
GTIN 8806091616180
Model Number OLED77B26LA_AEK
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OLED77B26LA 77 inch 4K OLED Smart TV with Voice Assistants
5 Year Guarantee

OLED77B26LA 77 inch 4K OLED Smart TV with Voice Assistants